Download the ICP Worksheet Mentioned in the #1 Bestselling Book Client Machine

To get the highest response rates you must cater your outreach messages to speak directly to the fears and desires of your prospect. The Ideal Client Profile helps you define exactly who your ideal prospects are, and guides you through the process of understanding the topics of conversation that will provoke engagement.

• Zero in on the niche that you should be dominating
• Target specific executive titles within that niche
• Determine the most compelling topics of conversation
• Identify red flags of prospects you do not want to do business with